The bevels
The Royal Oak's case and bracelet alternate brushed surfaces with sharp polished bevels. A careless polish softens those bevels permanently, and the market discounts it sharply.
Lovenhall Watch · Resale value
How Much Is My Audemars Piguet Worth?
One watch carries the maker's resale: the steel Royal Oak trades above list, most of the rest below.
About 3% above retail on average · Q2 2026The Royal Oak carries the brandFounded 1875 · Le Brassus
The short answer
Pre-owned Audemars Piguet watches averaged about 3% above retail in mid-2026, and almost all of that comes from the steel Royal Oak. The Royal Oak Selfwinding 15510ST lists at roughly $34,000 and commonly trades in the $40,000s to $50,000s, with the Jumbo Extra-Thin 16202ST well above that. The Royal Oak Offshore trades nearer to or below list, and the Code 11.59 well below it.
Figures reviewed September 2026
Audemars Piguet's value story is the Royal Oak's. Gérald Genta's steel sports watch of 1972 has become one of the two or three most wanted watches in the world, and steel Royal Oaks are allocated rather than sold — which is why they trade above list.
The rest of the catalogue has not followed. The Code 11.59, launched in 2019, trades well below list, and many Royal Oak Offshore references trade near or below it. The brand average of a few percent above retail is a blend of a very strong line and a weaker one.
Over the year to mid-2026, Audemars Piguet's pre-owned prices rose more slowly than Patek Philippe's or Rolex's. The steel Royal Oak itself stayed firmly above list.
The marketAudemars Piguet on the secondary market
What Audemars Piguet fetches, line by line
| Line | Pre-owned, 2026 | Against retail | What moves it most |
|---|---|---|---|
| Royal Oak Jumbo Extra-Thin 16202ST | Commonly $75,000 and up | Well above list | Dial, year, full set |
| Royal Oak Selfwinding 15510ST, 41mm | Commonly the $40,000s to $50,000s | Above its roughly $34,000 list | Dial color, full set, unpolished bevels |
| Royal Oak Offshore | Varies by reference | Near or below list | Size, material, limited editions |
| Code 11.59 | Varies by reference | Well below list | Complication and metal |
Indicative US figures for honest condition, reviewed September 2026. The brand average is from the Morgan Stanley and WatchCharts value-retention index for Q2 2026.
What moves the price
Why two Audemars Piguet watches fetch different figures
The things a buyer prices in, in roughly the order they look for them.
Full bracelet
The integrated bracelet is part of the design and expensive to replace. Missing links or a stretched bracelet are priced in at the maker's cost.
Dial
Within one reference, the dial color can move a Royal Oak by thousands of dollars. The blue Grande Tapisserie is the reference point; unusual dials trade on demand.
Royal Oak or not
The single largest question for an Audemars Piguet's resale is whether it is a steel Royal Oak. Almost every other line is priced like an unrationed high-end watch.
Selling
Where to sell an Audemars Piguet, and what you keep
A steel Royal Oak attracts competing offers from specialist dealers and auction houses, and the gap between an outright offer and a private sale is correspondingly narrow. Gather several offers.
An Offshore or Code 11.59 has a thinner pool of buyers. Consignment with a dealer who has Audemars Piguet clients usually nets more than an outright sale, at the cost of time.
Questions we are asked
- How much is my Audemars Piguet worth?
- If it is a steel Royal Oak, likely more than it cost: a 15510ST commonly trades in the $40,000s to $50,000s against a list of roughly $34,000 in 2026. Most Royal Oak Offshores trade near or below list, and Code 11.59 watches well below.
- Does the Royal Oak hold its value?
- The steel Royal Oak does, trading above list in 2026. Precious-metal Royal Oaks and other lines are less consistent, and many resell below retail.
- Do Audemars Piguet watches hold their value?
- On average only just: in the second quarter of 2026 Audemars Piguet's pre-owned prices averaged about 3% above retail. That average is carried by the steel Royal Oak.
Where the figures come from · reviewed September 2026
- WatchCharts Watch Market Index, with Morgan Stanley's quarterly value-retention report
- WatchCharts — Audemars Piguet Royal Oak Selfwinding 15510ST market price
Indicative ranges for honest condition, never an appraisal or a quotation. The house buys, sells and values nothing; a specialist who can see the piece is the only one who can price it.
Is it genuine?
What the other makers fetch
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