Ametrine is a single quartz crystal showing amethyst purple and citrine yellow in adjacent zones, and natural ametrine essentially comes from one commercial source: the Anahí mine in Bolivia. Everything else on the market is amethyst that has been partially heated, so that the heated end turned yellow and the shielded end stayed purple.
The natural material shows a sharp, straight boundary between the two colours, following a crystallographic plane, because the two zones grew under different conditions in the same crystal. Partially heated stone tends to a soft gradient, or a boundary whose position has nothing to do with the crystal's geometry — it corresponds to how the stone sat in the kiln.
This is a disclosure question rather than a fraud question in most cases. Heated ametrine is quartz, the colour is stable, and it is sold legitimately. What is not legitimate is charging Bolivian prices for it.