A geode is a cavity in volcanic rock lined with crystals grown inwards from the walls. The large amethyst 'cathedrals' in shops are sections cut from such cavities in Brazilian and Uruguayan basalt, and they are the commonest place to meet enhanced amethyst, because the piece is big, expensive and sold on colour.
Two treatments turn up. The first is dye, sprayed or soaked into pale material — look at the base of the crystals where they meet the rock, and into the crevices between points, because that is where dye pools. Natural colour is strongest in the outer tip of each crystal and fades towards its base, which is the opposite pattern. The second is heat, which turns amethyst to citrine; almost every large orange 'citrine cathedral' on the market is heated amethyst, and the honest ones say so.
Provenance genuinely matters for price here. Uruguayan material is typically deeper in colour with smaller, tighter crystals; Brazilian is usually paler with larger points. A vendor claiming Uruguayan depth at Brazilian prices is worth a second look at the crevices.
References and sizesUruguayan (deep, small crystals) · Brazilian (paler, larger crystals) · Cathedral / church
Establish which of these you are holding before judging it. A genuine piece read against another reference's rules will look wrong when it is not.