The white flecks in snowflake obsidian are spherulites of cristobalite, a silica mineral, that began to crystallise out of the glass as it slowly devitrified. The pattern is therefore a record of the glass ageing, and it is one of the more reliable indications of natural origin, because it requires geological time.
Look closely at a snowflake under a loupe. Each one should be a radiating, slightly fuzzy cluster of fibres growing outward from a centre, with an irregular boundary against the black glass. Painted or printed imitations produce flat, sharp-edged white spots with no internal radiating structure, and they repeat in a pattern.
The snowflakes also sit at varying depths in the stone, some cut through by the polished surface and others visible faintly below it. Surface-applied imitation sits entirely on top.